A single interview can shift valuation. A regulatory question can become a headline. An AI-generated narrative can spread before correction catches up. In this environment, communications is no longer a support function — it is a strategic risk discipline.
Leriba Media advises leaders and organisations operating under scrutiny across the UK, Europe, Africa and Latin America. We operate at the intersection of journalism, strategic communications and technology — built on one principle: authority must be structured, not improvised.
Founded by two veterans of international journalism and Africa political economy — Jonathan Clayton and Buchizya Mseteka — Leriba brings a journalist's instinct for how stories form, fracture and amplify to every engagement.
We prepare executives not just to communicate — but to retain control when scrutiny intensifies, algorithms accelerate, and adversaries mobilise.
Jonathan brings over four decades of frontline journalism to every Leriba engagement. A former international foreign correspondent, he has covered global politics, conflicts, markets and crises across four continents — from AK-47s in the field to boardrooms under regulatory fire.
His core insight — that narrative now moves at the speed of digital amplification — shapes Leriba's entire doctrine. Jonathan advises FTSE-listed companies, sovereign wealth funds and senior executives on communications discipline, crisis readiness and AI-aware media strategy. He is also the founder of Leriba Risk, the group's political and financial risk consultancy.
A former Reuters Correspondent and co-founder of Leriba Consulting Ltd — the UK-based pan-African management consultancy — and now heads Leriba Advisory and Consulting Ltd, he has spent decades helping organisations navigate Africa's complex political economics.
His expertise spans sub-Saharan transactions, development finance, African political risk and strategic communications for investors operating across frontier markets. Buchizya has advised on engagements across Africa in markets as diverse as South Africa, Kenya, the Democratic Republic of Congo, Madagascar, Nigeria, and Tunisia, and many others — bringing analytical rigour and a journalist's eye for narrative to every mandate.
Every engagement draws on Leriba's foundational philosophy: message discipline, narrative ownership and reputational resilience. We are not a general communications agency. We work where the stakes are highest.
Preparation for high-pressure interviews, regulatory scrutiny and investor questioning — combining media realism with structured communications discipline.
Rapid-response advisory, scenario planning and live support when reputational pressure intensifies — built on decades of watching crises unfold in real time.
Coherent, resilient messaging frameworks across complex multi-jurisdictional environments — from boardroom to press room to regulator.
Monitoring and neutralising coordinated digital attacks, synthetic narratives and misinformation campaigns before they reach critical velocity.
Integrating media realism into corporate governance — preparing leadership to anticipate AI-generated misrepresentation, synthetic quotes and algorithmic distortion.
Translating complex data and ESG commitments into investor-grade narratives that hold under analyst scrutiny, activist pressure and sustained media questioning.
We work with organisations in high-exposure sectors where a single negative narrative can halt a project, delay a licence or trigger regulatory intervention. Communications is not polish applied after decisions are made — it is a core risk function embedded in how decisions are presented, defended and sustained.
Our work spans FTSE-listed companies, sovereign wealth funds, development finance institutions, infrastructure developers and ambitious African enterprises operating across frontier and emerging markets.
Africa doesn't have a communications problem. It has a narrative gap. Too often, the continent is still framed through outdated lenses — risk, instability, aid dependence. We help organisations close that gap with asset-led, strategically disciplined storytelling that reflects Africa's real economic momentum.
"Commodities are never static. Markets shift, geopolitics evolve and supply chains reconfigure. My job is to absorb that complexity and find clear, credible language for it."— Jonathan Clayton, Co-Founder
Authority earned through preparation. Leaders who communicate with confidence do so because they have stress-tested their messages against the hardest possible questions — before they face them publicly.
Complexity is not a defence. In an era where AI tools can misrepresent earnings nuance in seconds, clear, unambiguous language is not simplification — it is competitive advantage.
Narrative ownership is an active discipline. Organisations that cede the framing of their story to journalists, algorithms or adversaries manage consequences. We help clients set the terms.
Consistency across jurisdictions, channels and spokespeople transforms a good message into a durable reputation. Leriba builds the architecture — and the habits — to sustain it.
Reputation built to survive scrutiny differs from reputation built for calm waters. We design for the adversarial scenario, the activist campaign, the algorithmic amplification cycle.
Corporate reputation used to move at the speed of the news cycle. Today it moves at the speed of digital amplification. For FTSE-listed companies, this is no longer a communications issue — it is a valuation issue.
The media ecosystem is no longer linear. It is algorithmic — and increasingly synthetic. Executive communications discipline must evolve accordingly.
Crisis readiness now requires understanding how AI tools reshape information production, anticipating how algorithms privilege conflict and outrage, and recognising that misinformation risk is no longer fringe. It is structural.
Leriba Media exists to ensure that when pressure arrives, your leadership performs.
Whether you're navigating a live reputational challenge, preparing for a high-stakes media moment, or building a long-term communications capability — reach out directly to either of our founders.